Check Out Our Float!
Be sure to tune in and check out Shriners Children’s Portland in the parade!
A cherished highlight of the Portland Rose Festival, this popular procession is more than just a spectacular floral-filled parade — it’s a beloved annual tradition. For more than 116 years, Portland families, visitors and community groups have been making memories at the Grand Floral Parade. A colorful reflection of local, regional and international communities, the parade draws hundreds of thousands of cheering viewers of every age, along a route makes it two-mile march along Portland’s east side city streets.
Get Tickets
Ways to Watch
From Reserved Indoor Seats
Parade guests inside Veterans Memorial Coliseum have a true window on the world, as the curtains are open so natural light and views of the river and the west hills enhance the parade experience. These secure, weatherproof seats eliminate the hassle of staking a claim on the street, and include creature comforts with cushioned seating, restroom facilities, and announcers. Tickets will be available to purchase in early 2024. More details coming soon!
On Parade Day:
Doors Open: 7:30 a.m.
Access to on-site parking garages closes: 8:00 a.m.
Pre-Parade Entertainment Starts: 8:30 a.m.
PRO TIP for buying Grand Floral Parade tickets: make note of the direction of the parade as it passes through Veterans Memorial Coliseum. Click the “Best Seats” tab for suggestions. Seats on the North end (Sections 113/116, 18-23, 74-82) will have a view of the parade coming toward you. Seats on the East and West sides (Sections 1-3, 12-17, 24-26, 51-53, 67-73, 83-86) will offer a side view – similar to viewing from the street. Seats on the South end (Sections 4-11, 54-66) are watching the back of the parade as it moves away from you.
VETERANS MEMORIAL COLISEUM PARKING: Onsite parking is available for a fee – please note that access to onsite parking garages will close at 8:00 a.m. Please plan for arrival before 8:00 a.m. to avoid road closures. MAX light rail will run continuously even after streets close – disembark at the Rose Quarter stop to get to Veterans Memorial Coliseum.
From the Street
The Grand Floral Parade route is pictured below. The route starts by running through the Memorial Coliseum and enters the street on Broadway. It travels along Weidler to MLK Jr. Blvd, where it turns right and travels down MLK Jr. Blvd to Lloyd Blvd. The parade turns left on Lloyd Blvd, and ends at 16th and Multnomah, near the Lloyd Center.
PRO TIP: Lloyd Blvd. is the newest portion of the route, so families can start a new tradition by staking a claim on the street anywhere on Lloyd from MLK, JR. Blvd. to Multnomah! Biking or walking? Take the new Blumenauer Bridge!
Would you like to see the floats up-close after the parade? Visit them along SW Naito Parkway downtown following the parade on Saturday afternoon and Sunday, adjacent to Rose Festival CityFair (no fee for float viewing).
ADA Seating at Oregon Convention Center
Designated outdoor ADA seating is available at the Oregon Convention Center for guests with special needs. Passes are required due to space limitations. Walk-ups can not be accommodated. Please contact us in spring 2024 to request passes for the 2024 parade.
From Your Couch
Can’t make it to the live action? We’ve got you covered thanks to the generous help from our friends at Fox 12 Oregon, who help us produce our live telecast of this event.
With a Group
Inviting a large group for the grandest of parades? Your group of 10 or more can SAVE! Request a group discount order form HERE or contact our office at 503.227.2681 for group ticket information. Corporate Hospitality Chalets are available in Chalet Row in front of the Oregon Convention Center. If you’d like to have a VIP parade experience, contact our office at 503-227-2681 for pricing and information.
